Beauty Independent suggests that by 2030, the United States is projected to have 30 million users of GLP-1 drugs like Ozempic, Mounjaro & Wygovy, etc., roughly equivalent to the number of people in the country who have eczema. However, according to the bank J.P. Morgan, the size of the GLP-1 market is expected to be larger by orders of magnitude at $100 billion, compared to the $13 billion eczema product market, to which the UK will also benefit from the uplift.

The explosion of GLP-1s has already altered society. The obesity rate is down in the U.S., and industries as diverse as apparel and restaurants are grasping what it might mean for them.

In beauty and wellness, many people seek out new products and protocols to counteract side effects from the drugs and dramatic weight loss—research has shown GPL-1s help users lose 10% of their body weight on average—and optimise overall health outcomes. Below, we explore five ways GLP-1 users are shaking up their beauty and wellness routines, boosting fragrance, butt care, body treatments and beyond.

Supplements for side effects, try IV’s & Transdermal Drips

Supplement brands have flooded the market with products promising non-prescription answers to GLP-1s. Another role for supplementation linked to GLP-1s is tempering the well-documented side effects of the medications, which have been shown in research to help users lose 10% of their body weight on average, such as nausea, muscle loss, constipation, and fatigue.

Supplement brands and product ranges are proliferating in response to the rise of GLP-1s to support individuals using GLP-1 medications by addressing nausea, changing blood sugar levels, and addressing muscle mass and skin elasticity loss.  G-Labs was inspired to create its brand after years of cobbling together 10 to 12 products for her GLP-1 patients and encountering a field of lacklustre supplements due to their high sugar and additive content. “We realised there was a big gap in the market, products made specifically for the unique needs and taste buds of the GLP-1 user,” noting that electrolyte powder to rehydrate is recommended for GLP-1 users because GLP-1s “suppress thirst in addition to appetite. Users often do not get enough water, which worsens side effects like nausea and gastrointestinal distress.”

Lipo & Sculpt + Optimum Detoxifying Wellness Transdermal Infusions PEF 360° TX™

Fragrance (Fanaticism) for side effects, try multi-sensory treatments & skincare

Ozempic experiences are all over social media platforms such as TikTok and Reddit, and one chronicled what might seem unusual: the drug has transformed them into fragrance fanatics. Once she went on Ozempic and achieved her goal weight, she searched for new signature scents and developed a full-fledged passion for fragrance. “There’s something that happens with [GLP-1s]; it can be anhedonia, but it’s a feeling of, well, what now?” she says. “Because food is not that interesting anymore. You need to find other sources of enjoyment or sensory experience. That was what was making me want to find more and more perfumes, not just one.” “We know essential oil fragrance is uniquely suited to this problem because you get that hit of smelling something just like delicious food smells a certain way, but it is so fascinating that there’s still underlying seeking behaviour which essential oils will address holistically.”

TikTok videos theorising about a connection between GLP-1 use and fragrance obsession have drawn hundreds of comments from fellow GLP-1 users. One wrote, “This is exactly what happened to me. It did correlate with when I started tripeptide. I need a cheaper obsession.” Daniel Giles, founder of a luxury fragrance brand, says the phenomenon makes perfect sense. “The research shows an indirect connection to sensory perceptions when you take GLP-1s,” he explains. “There is a connection between the gut, brain, and smell. It appears that there is an activation with the olfactive receptors.”

Huiler Lipo & Sculpt PEF 360° TX™ LB + Guasha 4-in-1 LIT Tool

Neck Treatments & Skincare

Tighten & Lift Neck Treatments in clinics or salons and creams at home are beloved among GLP-1 users trying to rectify loose neck skin caused by weight loss.

Our Crémeux Modificator Face, Neck, Decolletage PEF 360° TX™ + Guasha 4-in-1 Light Infused Treatment Tool was developed to “target firming and smoothing of the neck and décolleté delicate skin to improve elasticity, decrease sagging, and protect and strengthen the skin barrier.” Consumers seek more robust results and non-surgical aesthetic interventions; hence, there is a demand for its services that harness technology to heat the dermis to a temperature that triggers a healing response. This increases collagen and elastin in the skin, helping maintain volume and combat skin laxity. Offering these treatments to lift the skin on the neck while simultaneously improving crepey texture is a frequent complaint. We also advise patients to do a session before or right at the onset of GLP-1 treatment and repeat it every week or three months if part of a maintenance programme to continually boost collagen, elastin, and hyaluronic acid production in the skin.

Crémeux Modificator Face, Neck, Decolletage PEF 360° TX™ + Guasha 4-in-1 LIT Tool

Haemorrhoids for side effects, try OTC Suppositories

Constipation is a common side effect of GLP-1 usage, and many people suffer not only from constipation but also haemorrhoids, a condition related to it. “When someone is constipated, it naturally creates the need to use more force can lead to haemorrhoid development as well as anal tears called fissures. Additionally, constipation may be exacerbated among women GLP-1 users who have slower gut transit times to begin with. So, using deeply hydrating known beauty botanicals will help reduce swelling and improve hydration in that area.

Sexual wellness and intimate care will be glad new brands are coming as they create solutions for common ailments in the bedroom, bathroom and beyond. “The anal space, both medicinally and sexually, has significantly unmet needs; and there’s only been one or two brands that have dominated for years,” Goldstein says. “Haemorrhoids, fissures and other anal pathologies have been destigmatised recently, and we’re finally seeing a shake-up in the space.”

Facial & Body Contouring & Sculpting Treatments

According to the American Society of Plastic Surgeons, liposuction is the most popular plastic surgery procedure in the U.S. GLP-1s are the highest contributors, whether because users are perfecting the work of the drugs or non-users are attempting to appear like their slimmed-down peers. Other body treatments, whether in plastic surgery, non-surgical solutions, or outside the realm, stand to gain from the same dynamics.

Crémeux Lipo & Sculpt PEF 360° TX™ LB + Guasha 4-in-1 LIT Tool

Bloating is another tiresome side effect of GLP-1 usage, and people are signing up for lymphatic drainage electronic or manual massage and additional body treatments to combat it. Aesthetic machines powered by multi-functional modalities to promote lymphatic drainage and increase circulation are increasingly popular in such therapies. Our recommended protocol is a series of at least 12 professional body treatments, ideally once weekly.

G-Labs has been studying the use of machines and technology for non-surgical solutions over three decades and believes the benefits of the technology for GLP-1 users go beyond debloating. “On a global scale, we are seeing an increase in treatments directed at people who have lost weight from taking GLPs,” we combine several treatment modalities, from Light Infused Therapy to heavy-duty machines, as well as to help the lymphatic system manually, electronically or trandermally manage the additional toxins released from fat cells during the weight loss.

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